all marketsSpreadsJams and Jellies
San Francisco · 2 grocers · Contested

the jams and jellies aisle

San Francisco's jams and jellies aisle is a fragmented shelf spread across many brands: 28 products from 10 brands across 2 grocers. saba jam owns the most shelf — 29% of SKUs, ahead of we love jam. The shelf leans organic — 11% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 68/100).

28
products
10
brands
$15.72
avg price
$6.65–$21.39
typical range

More in Spreads

Who owns the shelf

brands by share of the jams and jellies shelf.

ssaba jam
29% of shelf8 SKUs
wwe love jam
21% of shelf6 SKUs
frog hollow farm
11% of shelf3 SKUs
bonne maman
7% of shelf2 SKUs
mmitica
7% of shelf2 SKUs
hhey boo
7% of shelf2 SKUs
kkelly's jelly
7% of shelf2 SKUs
tterrapin ridge farms
4% of shelf1 SKU
ttracklements
4% of shelf1 SKU
cadia
4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
11%
Minimally Processed
4%
Not vegan
4%
Gluten-Free
4%
Plant-Based
4%
Seed-Oil-Free
4%
Vegan
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

43
med
Brand competition
how many brands compete
71
high
Variety of offers
how differentiated the shelf is
16
low
Top-brand grip
how much a few brands dominate
68
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →