San Francisco · 3 grocers · Niche
the non-butter oil spreads aisle
San Francisco's non-butter oil spreads aisle is a niche shelf with only a handful of brands: 11 products from 3 brands across 3 grocers. melt organic owns the most shelf — 46% of SKUs, ahead of earth balance. The shelf leans dairy-free — 64% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 61/100).
11
products
3
brands
$7.70
avg price
$4.29–$10.89
typical range
More in Spreads
Who owns the shelf
brands by share of the non-butter oil spreads shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
64%
Vegetarian
55%
Organic
55%
Plant-Based
55%
Vegan
45%
Gluten-Free
36%
Heart Health
36%
Low sugar
18%
Market structure
15
lowBrand competition
how many brands compete
61
medVariety of offers
how differentiated the shelf is
37
medTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.