aisle
all markets›Spreads›Marmalades
San Francisco · 3 grocers · Niche

the marmalades aisle

San Francisco's marmalades aisle is a niche shelf with only a handful of brands: 5 products from 3 brands across 3 grocers. bonne maman owns the most shelf — 60% of SKUs, ahead of frog hollow farm. The shelf leans plant-based — 20% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 68/100).

5
products
3
brands
$10.83
avg price
$7.79–$18.19
typical range

More in Spreads

Fruit Spreads · 25Jams and Jellies · 17Fruit Preserves · 16Non-Butter Oil Spreads · 8Pates and Meat Spreads · 6Hazelnut Spread · 6Butter Spreads · 5Fruit Butters · 1Spread Combinations · 1Tapenade · 1

Who owns the shelf

brands by share of the marmalades shelf.

bonne maman
60% of shelf3 SKUs
frog hollow farm
20% of shelf1 SKU
kkuze fuku & sons
20% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
20%
Vegan
20%

Market structure

15
low
Brand competition
how many brands compete
36
med
Variety of offers
how differentiated the shelf is
44
med
Top-brand grip
how much a few brands dominate
68
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →