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San Francisco · 3 grocers · Niche

the canned baked beans aisle

San Francisco's canned baked beans aisle is a niche shelf with only a handful of brands: 7 products from 4 brands across 3 grocers. a dozen cousins owns the most shelf — 29% of SKUs, ahead of bush's best. The shelf leans plant-based — 57% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 61/100).

7
products
4
brands
$5.08
avg price
$4.29–$5.99
typical range

More in Canned Beans

Who owns the shelf

brands by share of the canned baked beans shelf.

aa dozen cousins
29% of shelf2 SKUs
bbush's best
29% of shelf2 SKUs
wwestbrae natural
29% of shelf2 SKUs
wwalnut acres
14% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
57%
Vegetarian
43%
Heart Health
29%
Organic
29%
Gluten-Free
29%
Vegan
29%
Weight Management
29%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
52
med
Variety of offers
how differentiated the shelf is
27
low
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →