wholesome
Wholesome Sweeteners is a prominent provider of organic, Fair Trade Certified, and non-GMO sweeteners, including a variety of sugars, syrups, and honeys. Founded in 2001 and based in Sugar Land, Texas, the brand emphasizes ethical sourcing and community development through its partnerships with farming families worldwide.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 7 aisles. how many aisles the brand plays in (saturating).
~12% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 44% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Wholesome (full bar = 100% of the shelf), grouped by department.
The lineup
every Wholesome product in stock, cheapest first.
