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udi's

Udi'S runs 7 products across 5 aisles, stocked in a single San Francisco grocer. Its biggest footprint is breads, at 4% of the shelf. A niche presence — Brand Power 36/100.

36
brand power
7
products
5
aisles
1
grocer
$8.26
avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

DistributionDepthReachLeadershipPremium
36
brand power / 100
Distribution · 30% of score33/100

carried in 1 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score44/100

7 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score57/100

spans 5 aisles. how many aisles the brand plays in (saturating).

Leadership · 25% of score14/100

~4% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only51/100

priced above 51% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are Udi'S (full bar = 100% of the shelf), grouped by department.

Bakery5 SKUs · 3 aisles
Buns
8% of shelf1 SKU
Breads
4% of shelf3 SKUs
Bread
<1% of shelf1 SKU
Frozen1 SKU · 1 aisle
Bakery
5% of shelf1 SKU
Breakfast1 SKU · 1 aisle
Granola
1% of shelf1 SKU

The lineup

every Udi'S product in stock, cheapest first.

Sold at