aisle
all markets›Breads
San Francisco · 3 grocers · Contested

the breads aisle

San Francisco's breads aisle is a fragmented shelf spread across many brands: 69 products from 24 brands across 3 grocers. acme bread company owns the most shelf — 13% of SKUs, ahead of wise sons. Store brands hold 9%. The shelf leans plant-based — 12% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 55/100).

69
products
24
brands
$8.52
avg price
$2.19–$14.95
typical range

Zoom in

this aisle breaks into 5 sub-categories — open one for its own shelf report.

Other Breads · 20Hamburger Buns · 10Other Buns and Rolls · 9Naan · 3Banana Bread · 2

Who owns the shelf

brands by share of the breads shelf.

acme bread company
13% of shelf9 SKUs
wise sons
12% of shelf8 SKUs
jjosey baker bread
9% of shelf6 SKUs
sst pierre
6% of shelf4 SKUs
bi-rite marketPL
6% of shelf4 SKUs
atoria's family bakery
6% of shelf4 SKUs
sstarter bakery
6% of shelf4 SKUs
ppretzilla
4% of shelf3 SKUs
beckmann's
4% of shelf3 SKUs
udi's
4% of shelf3 SKUs
gus'sPL
3% of shelf2 SKUs
bbakerly
3% of shelf2 SKUs
mmestemacher
1% of shelf1 SKU
rrize up bakery
1% of shelf1 SKU
semifreddi’s
1% of shelf1 SKU
firebrand breads
1% of shelf1 SKU
sstonefire
1% of shelf1 SKU
eeuroclassic
1% of shelf1 SKU
vicolo
1% of shelf1 SKU
wwhole grain bakery,
1% of shelf1 SKU
iines rosales usa llc
1% of shelf1 SKU
bbase culture
1% of shelf1 SKU
jane
1% of shelf1 SKU
la brea
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
12%
Vegan
9%
Nut-Free
6%
Vegetarian
4%
Gluten-Free
3%
Low sugar
3%
Heart Health
3%
Keto
1%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)6 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

74
high
Brand competition
how many brands compete
80
high
Variety of offers
how differentiated the shelf is
6
low
Top-brand grip
how much a few brands dominate
55
med
Launch whitespace
room for a new brand

store-brand share: 9% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →