nancy's
Nancy's is a pioneering brand of cultured dairy and non-dairy products, known for its commitment to quality and health. Founded in 1960 in Eugene, Oregon, by Chuck and Sue Kesey, the brand was the first in the U.S. to incorporate live probiotics into yogurt. Nancy's emphasizes organic sourcing and avoids artificial ingredients, ensuring a natural fermentation process.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 4 of 3 San Francisco grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 4 aisles. how many aisles the brand plays in (saturating).
~9% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 45% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Nancy'S (full bar = 100% of the shelf), grouped by department.
The lineup
every Nancy'S product in stock, cheapest first.
