laura chenel
Laura Chenel is a pioneering American brand known for its artisan goat cheeses, founded in 1979 in Sonoma County, California. The brand is recognized for introducing goat cheese to the U.S. market and is committed to quality and sustainability, sourcing milk from family-owned farms across several states.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 69% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Laura Chenel (full bar = 100% of the shelf), grouped by department.
The lineup
every Laura Chenel product in stock, cheapest first.
