ellenos
Ellenos is a premium Greek yogurt brand celebrated for its rich, creamy texture and handcrafted flavors. Founded in 2013 at Seattle's Pike Place Market, it emphasizes quality by sourcing fresh, rBST-free milk from local farms and producing in-house fruit purees.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 77% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Ellenos (full bar = 100% of the shelf), grouped by department.
The lineup
every Ellenos product in stock, cheapest first.
