siggi's
Siggi's is a brand that specializes in Icelandic-style yogurt, known as skyr, which is thick, creamy, and high in protein. Founded in 2005 by Siggi Hilmarsson in New York, the brand focuses on simple ingredients and reduced sugar content, offering a variety of yogurt products that maintain traditional Icelandic methods.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~16% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 24% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Siggi'S (full bar = 100% of the shelf), grouped by department.
The lineup
every Siggi'S product in stock, cheapest first.
