brown cow®
Brown Cow® is an American brand known for its whole milk, cream-top yogurts, founded in 1973 in Ithaca, New York. The brand emphasizes high-quality ingredients sourced from family-owned farms in Vermont, ensuring non-GMO practices and no artificial additives.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 29% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Brown Cow® (full bar = 100% of the shelf), grouped by department.
The lineup
every Brown Cow® product in stock, cheapest first.
