bellwether farms
Bellwether Farms is a family-owned creamery based in Petaluma, California, specializing in artisanal dairy products made from sheep's and cow's milk. Founded in 1986, the brand is renowned for its commitment to traditional, small-batch production methods, offering a range of high-quality cheeses and yogurts.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~8% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 53% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Bellwether Farms (full bar = 100% of the shelf), grouped by department.
The lineup
every Bellwether Farms product in stock, cheapest first.
