batter bakery
Batter Bakery is a boutique bakery founded in 2008 by Jen Musty, known for its handcrafted baked goods made with premium ingredients and seasonal flavors. Located in Berkeley, CA, and with a retail kiosk in San Francisco, the bakery emphasizes organic sourcing and local produce in its offerings.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 4 aisles. how many aisles the brand plays in (saturating).
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 60% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Batter Bakery (full bar = 100% of the shelf), grouped by department.
The lineup
every Batter Bakery product in stock, cheapest first.
