Luke's Local · this store only

the pasta aisle at Luke's Local

Luke's Local carries 115 pasta products from 19 brands, led by de cecco (20% of its shelf).

115
products
19
brands
$7.62
avg price
61/100
launch whitespace

Who owns Luke's Local’s shelf

brands by share of Luke's Local’s pasta shelf.

Positioning at Luke's Local

share of shelf × price, at this store.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)6 omitted (no oz size)

On Luke's Local’s pasta shelf

a product from each of Luke's Local’s pasta brands — the range it stocks, priciest first.