Bi-Rite Market · this store only

the coffee aisle at Bi-Rite Market

Bi-Rite Market carries 130 coffee products from 23 brands, led by ritual coffee roasters (12% of its shelf).

130
products
23
brands
$20.25
avg price
66/100
launch whitespace

Who owns Bi-Rite Market’s shelf

brands by share of Bi-Rite Market’s coffee shelf.

Positioning at Bi-Rite Market

share of shelf × price, at this store.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)5 omitted (no oz size)

On Bi-Rite Market’s coffee shelf

a product from each of Bi-Rite Market’s coffee brands — the range it stocks, priciest first.