Bi-Rite Market · this store only

the cheese aisle at Bi-Rite Market

Bi-Rite Market carries 253 cheese products from 66 brands, led by tillamook (7% of its shelf).

253
products
66
brands
$21.44
avg price
60/100
launch whitespace

Who owns Bi-Rite Market’s shelf

brands by share of Bi-Rite Market’s cheese shelf.

Positioning at Bi-Rite Market

share of shelf × price, at this store.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)16 omitted (no oz size)

On Bi-Rite Market’s cheese shelf

a product from each of Bi-Rite Market’s cheese brands — the range it stocks, priciest first.