San Francisco · 3 grocers · Contested
the prosciutto aisle
San Francisco's prosciutto aisle is a fragmented shelf spread across many brands: 21 products from 8 brands across 3 grocers. creminelli fine meats owns the most shelf — 19% of SKUs, ahead of levoni. The shelf leans minimally processed — 5% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).
21
products
8
brands
$19.40
avg price
$6.69–$50.42
typical range
More in Deli Meats
Who owns the shelf
brands by share of the prosciutto shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Minimally Processed
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
68
highVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.