the deli ham aisle
San Francisco's deli ham aisle is a fragmented shelf spread across many brands: 29 products from 11 brands across 3 grocers. applegate owns the most shelf — 17% of SKUs, ahead of heritage foods usa. Store brands hold 3%. The shelf leans gluten-free — 17% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 61/100).
More in Deli Meats
Who owns the shelf
brands by share of the deli ham shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 3% · scores 0–100.