all marketsSeafoodFrozen Whole Shrimp
San Francisco · 2 grocers · Niche

the frozen whole shrimp aisle

San Francisco's frozen whole shrimp aisle is a niche shelf with only a handful of brands: 4 products from 3 brands across 2 grocers. oishii owns the most shelf — 50% of SKUs, ahead of censea. The shelf leans dairy-free — 75% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 80/100).

4
products
3
brands
$30.72
avg price
$24.49–$35.29
typical range

More in Seafood

Who owns the shelf

brands by share of the frozen whole shrimp shelf.

ooishii
50% of shelf2 SKUs
ccensea
25% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
75%
Gluten-Free
75%
Minimally Processed
25%
Weight Management
25%

Market structure

15
low
Brand competition
how many brands compete
6
low
Variety of offers
how differentiated the shelf is
38
med
Top-brand grip
how much a few brands dominate
80
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →