San Francisco · 3 grocers · Greenfield
the smoked salmon aisle
San Francisco's smoked salmon aisle is a fragmented shelf spread across many brands: 29 products from 10 brands across 3 grocers. gingrass smoked owns the most shelf — 21% of SKUs, ahead of blue hill bay. The shelf leans dairy-free — 55% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 78/100).
29
products
10
brands
$18.50
avg price
$9.09–$34.73
typical range
More in Seafood
Who owns the shelf
brands by share of the smoked salmon shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
55%
Gluten-Free
55%
Minimally Processed
7%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
43
medBrand competition
how many brands compete
12
lowVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
78
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.