yogi tea
Yogi Tea is an American brand that specializes in organic herbal, green, and black tea blends inspired by Ayurvedic principles. Founded in 1984, the brand is committed to sustainable and ethical sourcing practices, utilizing over 140 botanicals from around the world.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~10% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 37% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Yogi Tea (full bar = 100% of the shelf), grouped by department.
The lineup
every Yogi Tea product in stock, cheapest first.
