vicolo
Vicolo is a specialty food brand known for its artisan frozen pizzas featuring a unique cornmeal crust. Founded in San Francisco, California, the brand emphasizes quality ingredients and traditional Italian cooking methods.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 58% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Vicolo (full bar = 100% of the shelf), grouped by department.
The lineup
every Vicolo product in stock, cheapest first.
