true story
True Story Foods is a family-owned company that specializes in organic and natural meat products, including deli meats, sausages, and fresh pork. Founded in 2011 and based in Fairfield, California, the brand emphasizes humane animal raising practices and sustainability in its sourcing.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~7% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 63% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are True Story (full bar = 100% of the shelf), grouped by department.
The lineup
every True Story product in stock, cheapest first.
