seventh generation
Seventh Generation is an American company known for its eco-friendly household and personal care products. Founded in 1988, the company is headquartered in Burlington, Vermont, and focuses on sustainability and renewable sourcing. It is a certified B Corporation and offers a range of products including laundry detergents, dish soaps, and baby diapers.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
31 products in the catalog. how deep the product line is (saturating).
spans 8 aisles. how many aisles the brand plays in (saturating).
~33% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 52% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Seventh Generation (full bar = 100% of the shelf), grouped by department.
The lineup
every Seventh Generation product in stock, cheapest first.
