sabor mexicano
Sabor Mexicano is an artisan food brand founded by Chef Jorge Saldana in 2011, specializing in handcrafted Mexican products like tortilla chips, salsas, and plant-based queso. Based in Berkeley, California, the brand emphasizes traditional methods and fresh, non-GMO ingredients sourced from their organic farm in Sonoma County. Their products are certified non-GMO, kosher, gluten-free, and vegan for specific items.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 4 of 3 San Francisco grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 25% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Sabor Mexicano (full bar = 100% of the shelf), grouped by department.
The lineup
every Sabor Mexicano product in stock, cheapest first.
