Reading the shelf…
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Redhead Creamery isn’t on Target’s shelf yet in any of its 6 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Margie Clothbound Cheddar Cheese in Cheddar.
Target stocks cheddar thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Target merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
maps onto categories the store already runs.
Every category Redhead Creamery plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Where it would price in cheddar. Each dot is a product on the shelf, by its cost per oz (hover for which). Redhead Creamery (orange) sits below the shelf.
Redhead Creamery’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →