primal kitchen
Primal Kitchen is a health-focused American food brand known for its range of condiments, sauces, and pantry staples. Founded in 2015 and headquartered in Oxnard, California, the brand emphasizes high-quality, real-food ingredients and has gained recognition for its commitment to health-conscious products.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 4 aisles. how many aisles the brand plays in (saturating).
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 52% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Primal Kitchen (full bar = 100% of the shelf), grouped by department.
The lineup
every Primal Kitchen product in stock, cheapest first.
