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brand

poppi

Poppi is an innovative American brand that specializes in prebiotic sodas, combining traditional soft drink flavors with apple cider vinegar and prebiotic fiber to support gut health. Founded in 2015 in Austin, Texas, Poppi has gained popularity for its unique approach to functional beverages.

58
brand power
11
products
2
aisles
3
grocers
$3.87
avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

DistributionDepthReachLeadershipPremium
58
brand power / 100
Distribution · 30% of score100/100

carried in 3 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score60/100

11 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score28/100

spans 2 aisles. how many aisles the brand plays in (saturating).

Leadership · 25% of score29/100

~7% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only41/100

priced above 41% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are Poppi (full bar = 100% of the shelf), grouped by department.

Beverages12 SKUs · 2 aisles
Soda
11% of shelf10 SKUs
Health Drinks
3% of shelf2 SKUs

The lineup

every Poppi product in stock, cheapest first.

Sold at