Which fruit flavored soda brand owns the most shelf in San Francisco?

hawaiian soda co., with 20% of the shelf across 11 brands total.

How is the fruit flavored soda shelf positioned in San Francisco?

30% of products lead with "Vegan", followed by Dairy-Free (25%). Store brands hold 5% of the shelf.

Is there whitespace for a new fruit flavored soda brand in San Francisco?

Contested — opportunity scores 51/100 across 11 brands and 4 grocers.

aislewho's winning the shelf

all markets›Soda›Fruit Flavored Soda

San Francisco · 4 grocers · Contested

the fruit flavored soda aisle

San Francisco's fruit flavored soda aisle is a fragmented shelf spread across many brands: 20 products from 11 brands across 4 grocers. hawaiian soda co. owns the most shelf — 20% of SKUs, ahead of de la calle tepache. Store brands hold 5%. The shelf leans vegan — 30% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 51/100).

products

brands

$3.76

avg price

$1.93–$6.37

typical range

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Who owns the shelf

brands by share of the fruit flavored soda shelf.

20% of shelf4 SKUs

15% of shelf3 SKUs

15% of shelf3 SKUs

10% of shelf2 SKUs

10% of shelf2 SKUs

5% of shelf1 SKU

5% of shelf1 SKU

5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan

30%

Dairy-Free

25%

Seed-Oil-Free

25%

Gluten-Free

25%

Weight Management

10%

High fiber

10%

Organic

10%

Plant-Based

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)7 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 5% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →