oatly
Oatly is a Swedish company that specializes in producing plant-based dairy alternatives primarily made from oats. Founded in 1994, Oatly emphasizes sustainability and offers a diverse range of products including oat milk, oat-based yogurts, and cooking creams.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~19% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 13% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Oatly (full bar = 100% of the shelf), grouped by department.
The lineup
every Oatly product in stock, cheapest first.
