numi
Numi Organic Tea is a California-based company that specializes in organic and Fair Trade certified teas and herbal blends. Founded in 1999, Numi is dedicated to sustainable sourcing and empowering tea growers through fair labor practices.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~8% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 77% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Numi (full bar = 100% of the shelf), grouped by department.
The lineup
every Numi product in stock, cheapest first.
