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koyo

Koyo runs 2 products across 1 aisle, stocked in 2 of 3 San Francisco grocers. It's a leading brand in pasta & noodles, holding 19% of that shelf. A mid-tier presence — Brand Power 46/100.

46
brand power
2
products
1
aisle
2
grocers
$4.59
avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

DistributionDepthReachLeadershipPremium
46
brand power / 100
Distribution · 30% of score67/100

carried in 2 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score15/100

2 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score15/100

spans 1 aisle. how many aisles the brand plays in (saturating).

Leadership · 25% of score76/100

~19% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only45/100

priced above 45% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are Koyo (full bar = 100% of the shelf), grouped by department.

Pantry2 SKUs · 1 aisle
Pasta & Noodles
19% of shelf2 SKUs

The lineup

every Koyo product in stock, cheapest first.

Sold at