gus' coffee
Gus' Coffee is Gus's Community Market's own private-label line — 1 product across 1 aisle, sold in its own stores. Its biggest footprint is coffee, at <1% of the shelf. A niche presence — Brand Power 15/100.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
Store brand. Gus' Coffee is exclusive to Gus's Community Market by design, so Distribution — and therefore Brand Power — reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Gus's Community Market. store brands sell in one chain by design, which caps this.
1 product in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 15% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Gus' Coffee (full bar = 100% of the shelf), grouped by department.
The lineup
every Gus' Coffee product in stock, cheapest first.
