guittard
Guittard Chocolate Company, established in 1868, is the oldest continuously family-owned chocolate maker in the U.S., known for its premium couverture chocolate crafted using traditional French methods. Based in Burlingame, California, the company emphasizes sustainability and ethical sourcing in its cocoa supply chain.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 4 of 3 San Francisco grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 4 aisles. how many aisles the brand plays in (saturating).
~39% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 63% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Guittard (full bar = 100% of the shelf), grouped by department.
The lineup
every Guittard product in stock, cheapest first.
