fever-tree
Fever-Tree is a British brand specializing in premium drink mixers, founded in 2003. The company is renowned for its high-quality tonic waters and other mixers designed to enhance the flavor of premium spirits, using natural ingredients sourced globally.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 82% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Fever-Tree (full bar = 100% of the shelf), grouped by department.
The lineup
every Fever-Tree product in stock, cheapest first.
