ecos
ECOS is a family-owned company that specializes in plant-powered cleaning products designed to be safer for people, pets, and the planet. Founded in 1967, it has become a leader in sustainability, achieving Climate Positivity and operating in certified carbon-neutral and water-neutral facilities.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 6 aisles. how many aisles the brand plays in (saturating).
~15% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 21% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Ecos (full bar = 100% of the shelf), grouped by department.
The lineup
every Ecos product in stock, cheapest first.
