choice organics
Choice Organics is a pioneering U.S. brand founded in 1989, known for its commitment to organic and non-GMO teas. Based in Seattle, Washington, it was the first American tea producer to exclusively use organic ingredients, emphasizing sustainability and ethical sourcing.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 34% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Choice Organics (full bar = 100% of the shelf), grouped by department.
The lineup
every Choice Organics product in stock, cheapest first.
