celestial seasonings
Celestial Seasonings is a renowned American tea company, established in 1969, that specializes in a wide variety of herbal, green, white, black, and chai teas. Headquartered in Boulder, Colorado, the brand is known for its iconic blends, particularly the bestselling Sleepytime Tea and the tangy Red Zinger.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 19% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Celestial Seasonings (full bar = 100% of the shelf), grouped by department.
The lineup
every Celestial Seasonings product in stock, cheapest first.
