cal-organic
Cal-Organic Farms is a leading American brand known for its certified organic vegetables, offering over 65 varieties of seasonal and year-round produce. Founded in 1984 by the Duncan family, the company is headquartered in Bakersfield, California, and is committed to sustainable farming practices.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
48 products in the catalog. how deep the product line is (saturating).
spans 21 aisles. how many aisles the brand plays in (saturating).
~32% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 31% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Cal-Organic (full bar = 100% of the shelf), grouped by department.
The lineup
every Cal-Organic product in stock, cheapest first.
