Reading the shelf…
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Artisana Market: Artisana Organics is a brand specializing in organic nut and seed butters, known for their commitment to quality and sustainability.
Artisana Market isn’t on Falletti Foods’ shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Hazelnut Cacao Granola in Granola.
Falletti Foods stocks granola thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Falletti Foods merchandises 1 of the 1 category the brand sells.
organic, vegan against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
Every category Artisana Market plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in granola. Each dot is a product on the shelf, by its cost per oz (hover for which). Artisana Market (orange) sits in line with the shelf.
Artisana Market’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →