applegate
Applegate is a U.S.-based brand known for its natural and organic meat products, founded in 1987 and headquartered in New Jersey. The brand focuses on humane animal treatment and offers a variety of products including hot dogs, bacon, and deli meats, all made without artificial ingredients.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
25 products in the catalog. how deep the product line is (saturating).
spans 8 aisles. how many aisles the brand plays in (saturating).
~21% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 43% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Applegate (full bar = 100% of the shelf), grouped by department.
The lineup
every Applegate product in stock, cheapest first.
