a Luke's Local shelf, digitized
We photographed a real aisle shelf at Luke's Local in San Francisco, then extracted every product, brand, and shelf position. 31 facings across 7 levels — mapped below.
👁 Fishwife owns eye level — 60% of the prime-height facings
shelf 1 · top
shelf 2 · eye leveleye level
shelf 3 · eye leveleye level
FishwifeMackerel
FishwifeSardines in Olive Oil
shelf 5 · mid
Les MoulinsCapers ·2×
Les MoulinsCornichons ·2×
Pacific Pickle WorksAsparagusto
Wild PlanetArtichoke Hearts ·2×
shelf 6 · reach
shelf 7 · bottom
Les MoulinsSauerkraut
Les MoulinsPickles
Les MoulinsRoasted Red Peppers
Les MoulinsRed Pepper Spread
Les MoulinsHarissa
box width = number of facings (physical shelf space) · color = brand
Share of shelf
Who owns the most physical space on this shelf, by facing count.
Les Moulins31% · 13 facings
Wild Planet19% · 8 facings
Fishwife14% · 6 facings
Mezzetta10% · 4 facings
Palacios7% · 3 facings
Safe Catch7% · 3 facings