Bi-Rite Market · this store only

the wine aisle at Bi-Rite Market

Bi-Rite Market carries 80 wine products from 65 brands, led by bi-rite market (8% of its shelf).

80
products
65
brands
$25.57
avg price
73/100
launch whitespace

Who owns Bi-Rite Market’s shelf

brands by share of Bi-Rite Market’s wine shelf.

Positioning at Bi-Rite Market

share of shelf × price, at this store.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per fl oz (sizes vary)showing the 24 biggest of 40 brands

On Bi-Rite Market’s wine shelf

a product from each of Bi-Rite Market’s wine brands — the range it stocks, priciest first.