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Bi-Rite Market · this store only

the canned seafood aisle at Bi-Rite Market

Bi-Rite Market carries 74 canned seafood products from 20 brands, led by fishwife (16% of its shelf).

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products

brands

$11.98

avg price

65/100

launch whitespace

Who owns Bi-Rite Market’s shelf

brands by share of Bi-Rite Market’s canned seafood shelf.

16%

14%

11%

11%

10%

Positioning at Bi-Rite Market

share of shelf × price, at this store.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)1 omitted (no oz size)

On Bi-Rite Market’s canned seafood shelf

a product from each of Bi-Rite Market’s canned seafood brands — the range it stocks, priciest first.

Minnow Wild Sockeye Salmon

minnow

$14.99 · $2.50/oz

Island Trollers Albacore

island trollers

$12.89 · $1.72/oz

Jose Gourmet Sardines In Extra Virgin Olive Oil

jose gourmet

$10.69 · $2.42/oz

Conservas Ortiz Sardines in Tin

conservas ortiz

$8.59 · $1.74/oz

Safe Catch Wild Albacore Tuna, Mercury-Tested

safe catch

$7.49 · $1.50/oz

Patagonia Provisions Lemon Olive Spanish White Anchovies

patagonia provisions

$7.49 · $1.78/oz

Matiz Wild Sardines with Lemon

matiz

$6.99 · $1.66/oz

Crown Prince Smoked Oysters in Olive Oil

crown prince

$5.89 · $1.96/oz

Geisha Boiled Baby Clams

geisha

$5.39 · $0.54/oz

Wild Planet Skipjack Wild Tuna No Salt

Talatta Anchovy Fillets in Olive Oil

talatta

$4.29 · $2.68/oz