San Francisco · 3 grocers · Niche
the whole wheat flour aisle
San Francisco's whole wheat flour aisle is a niche shelf with only a handful of brands: 8 products from 3 brands across 3 grocers. caputo owns the most shelf — 50% of SKUs, ahead of bob's red mill. The shelf leans blood-sugar aware — 13% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 65/100).
8
products
3
brands
$7.44
avg price
$5.99–$11.70
typical range
More in Flour
Who owns the shelf
brands by share of the whole wheat flour shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Blood-Sugar Aware
13%
High-Protein
13%
Muscle & Performance
13%
Market structure
15
lowBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
41
medTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.