the whole chicken aisle
San Francisco's whole chicken aisle is a niche shelf with only a handful of brands: 15 products from 4 brands across 3 grocers. mary's owns the most shelf — 67% of SKUs, ahead of bi-rite market. Store brands hold 13%. The shelf leans dairy-free — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 74/100).
More in Poultry
Who owns the shelf
brands by share of the whole chicken shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 13% · scores 0–100.