aisle
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San Francisco · 3 grocers · Fragmented

the whole bean coffee aisle

San Francisco's whole bean coffee aisle is a fragmented shelf spread across many brands: 161 products from 36 brands across 3 grocers. sightglass owns the most shelf — 16% of SKUs, ahead of andytown coffee roasters. Store brands hold 4%. The shelf leans dairy-free — 20% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 68/100).

161
products
36
brands
$23.08
avg price
$15.62–$30.55
typical range

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Who owns the shelf

brands by share of the whole bean coffee shelf.

sightglass
16% of shelf26 SKUs
andytown coffee roasters
11% of shelf17 SKUs
four barrel coffee
7% of shelf11 SKUs
verve coffee
6% of shelf10 SKUs
ggrand coffee
5% of shelf8 SKUs
ccraftsman coffee
5% of shelf8 SKUs
stumptown
4% of shelf7 SKUs
ppachamama coffee cooperative
4% of shelf6 SKUs
llinea caffe
4% of shelf6 SKUs
hhighwire coffee roasters
4% of shelf6 SKUs
ritual coffee roasters
3% of shelf5 SKUs
ssunset roasters
3% of shelf4 SKUs
bbird and bear coffee company
3% of shelf4 SKUs
jjoshua tree coffee co
3% of shelf4 SKUs
wwrecking ball coffee roasters
2% of shelf3 SKUs
blue bottle
2% of shelf3 SKUs
ccat & cloud.
2% of shelf3 SKUs
ggraffeo
2% of shelf3 SKUs
outer sunset sf ca
2% of shelf3 SKUs
luke’s localPL
1% of shelf2 SKUs
aadam's organic coffees
1% of shelf2 SKUs
gus'sPL
1% of shelf2 SKUs
philz coffee
1% of shelf2 SKUs
bbird & bear
1% of shelf2 SKUs
bi-rite marketPL
1% of shelf2 SKUs
llady falcon coffee club
1% of shelf2 SKUs
ggraffeo coffee
1% of shelf1 SKU
ccounter culture
1% of shelf1 SKU
sunridge farms
1% of shelf1 SKU
hheirloom regenerative coffee
1% of shelf1 SKU
hheirloom coffee roasters
1% of shelf1 SKU
ppoorboy
1% of shelf1 SKU
ppoorboy coffee
1% of shelf1 SKU
ppoorboy diner
1% of shelf1 SKU
pproyecto diaz
1% of shelf1 SKU
ggus' coffeePL
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
20%
Gluten-Free
20%
Seed-Oil-Free
20%
Vegan
20%
Organic
13%
Low calorie
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)7 omitted (no oz size)showing the 24 biggest of 29 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

86
high
Brand competition
how many brands compete
70
high
Variety of offers
how differentiated the shelf is
6
low
Top-brand grip
how much a few brands dominate
68
high
Launch whitespace
room for a new brand

store-brand share: 4% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →