San Francisco · 3 grocers · Contested
the wet dog food aisle
San Francisco's wet dog food aisle is a competitive shelf with clear leaders: 26 products from 7 brands across 3 grocers. i and love and you owns the most shelf — 31% of SKUs, ahead of birdie & louie. The shelf leans dairy-free — 19% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 62/100).
26
products
7
brands
$6.54
avg price
$4.29–$16.00
typical range
More in Dog Food
Who owns the shelf
brands by share of the wet dog food shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
19%
Gluten-Free
19%
Not vegan
19%
Seed-Oil-Free
15%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
73
highVariety of offers
how differentiated the shelf is
23
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.