San Francisco · 3 grocers · Contested
the unsalted butter aisle
San Francisco's unsalted butter aisle is a fragmented shelf spread across many brands: 23 products from 9 brands across 3 grocers. kerrygold owns the most shelf — 26% of SKUs, ahead of clover sonoma. The shelf leans heart health — 9% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).
23
products
9
brands
$9.69
avg price
$6.69–$15.12
typical range
More in Butter
Who owns the shelf
brands by share of the unsalted butter shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Heart Health
9%
Organic
9%
Gluten-Free
4%
Low sugar
4%
Seed-Oil-Free
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
39
medBrand competition
how many brands compete
73
highVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.